This article studies the intersections between race and regional identity in the 1940s and 1950s in Salvador, Bahia, a critical site for the African diaspora. It examines how tourist guides produced for domestic consumption, first by Jorge Amado and later by intellectuals Odorico Tavares and José Valladares, sought to frame the city in new ways around blackness. Grounding the production of such guides in national trends for mobility and travel, the article proposes that they provided a foundational site for the crafting of a regional identity. Critically, these texts established early links between a commodified black culture and tourism in ways that would prove exceptionally long-lasting.
