As implementers, public officials have historically enjoyed substantial influence in the public policy process, but little attention has been paid to the effect of psychological elements on their attitudes towards implementing policy instruments. The authors argue that from a behavioural public administration perspective, public officials’ attitudes towards implementing certain policy instruments are not rational, but instead biased. Using two survey experiments on 1,024 Chinese public officials, this study examines the cognitive and motivational bias of public officials’ attitudes towards implementing policy instruments. The findings indicate that when public officials are presented with risk information in a negative framing, they are more reluctant to implement indirect policy instruments than direct ones, and this phenomenon becomes more pronounced when their public interest orientation is activated, rather than their personal interest orientation. The findings contribute to the theoretical understanding of the effect of psychological biases on public officials’ attitudes towards policy implementation.