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This chapter explores the commodification process through which Peronist brokers started to demand payment for their political services, downplaying party loyalties and ideological preferences. Qualitative evidence and descriptive statistics are used to demonstrate how three factors influence this process in the municipalities of the Conurbano Bonaerense in Argentina: Poverty makes brokers crucial channels for politicians to meet the demands of the territory; the brokers themselves are affected by poverty and informality; and party leaders are increasingly detached from party ideology, weakening the party’s traditional structures. The chapter argues that this commodification has exposed the Peronist Party to competition from other parties willing to recruit its brokers. It also outlines the average fees brokers charge for various political services, illustrating this process.
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