The process of growth and development of any business entity is tightly linked to investments. This paper elaborates on the application of multiple criteria methods from the Analytic Hierarchy Process (AHP) with the aim to create assumptions for the development of production, particularly focused on opportunities for investments in table egg production. There were two alternatives analysed: investment in enriched cages and investment in alternative production systems. Each of these options had advantages and disadvantages, that were graded by criteria. Investment in alternative systems was assessed as a better alternative, as eggs produced in these systems were estimated to achieve higher income. Financial investments in such systems are higher, but eggs achieve a higher price in the market than those from enriched cages. Sensitivity analysis presented the effects that changes in the egg price and in costs structure have on the net present value of investment. Sensitivity analysis showed that changes in egg price significantly affect the success of business, while input costs have less impact on the business result.