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Norway’s “nation brand” rests on the notion that this country is characteristic for its inclination to do good on the world stage. This brand is at risk of being exposed as hypocrisy, however, since Norway demonstrably also causes harm. In this chapter, I focus on the work that goes into maintaining Norway’s image as a good power. I will argue that a key mechanism of such maintenance work is the strategic production and management of ignorance, a phrase that refers to various forms of secrecy, selection, or suppression of information. As an extended illustration, I provide a reading of the TV series Nobel, which details a whole catalogue of Norwegian vices and crimes, and which fictionalizes how those vices and crimes are hidden or marginalized. But if Nobel might thus appear to be a hard-hitting piece of national self-criticism, I suggest that its effect could actually be the exact opposite: In line with its tragic form, what Nobel ultimately offers its viewers is a momentary – self-critical – venting ritual, after which everything can return to normal.
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