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1 results

  • 19 - Eating Law

  • from Part IV - How the Law Protects
  • Edited by Jacob E. Gersen, Harvard Law School, Massachusetts, Joel H. Steckel, New York University
  • Book:
    The Cambridge Handbook of Marketing and the Law
    Published online:
    29 June 2023
    Print publication:
    13 July 2023, pp 415-446

  • Summary

    In 2014, two titans in the food industry squared off in the Supreme Court of the United States. POM Wonderful, LLC is a well-known beverage producer, largely credited with ushering in America’s love affair with pomegranate juice. POM Wonderful produces a number of pomegranate-based beverages. One such beverage is a “Pomegranate Blueberry” juice that consists primarily of, well, pomegranate and blueberry juice. Not to be left out of the bourgeoning pomegranate juice market, the Coca-Cola Company began manufacturing and selling its own version of a pomegranate blueberry juice drink: Minute Maid Enhanced Pomegranate Blueberry Flavored 100% Juice Blend. It consists of 99.4 percent apple juice.