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CHAPTER 15 - The role of the clinical director
- By Gavin MacNab, Uk
Edited by Tahir Mahmood, Allan Templeton, University of Aberdeen, Charnjit Dhillon
Book:

Models of Care in Women's Health

Published online:

05 July 2014

Print publication:

01 June 2009, pp 141-149
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Summary

Effective communication is a key role for the clinical director. The clinical director has a vital role in selling the Royal College of Obstetricians and Gynaecologists (RCOG) vision with zeal and determination. The clinical director must demonstrate their commitment and support for the implementation process. Allocation of time within the job plans of a lead consultant demonstrates support but also places a greater obligation on the individual consultant to deliver what is required. It may be necessary to offer advice in areas such as guidelines, patient information and audit. The annual report will be useful in terms of identifying progress towards the standards. It can also be shared with the trust clinical governance steering group, executive board, commissioners of services and even the general public. The reporting framework and reporting timetable should be shared with consultant leads one year in advance of production of an annual report.