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Michael Calvin McGee characterizes the ideograph as a link between rhetoric and ideology. This chapter explores the development of the ideograph <police power> in the time leading up to, and the court’s opinion in, the landmark case Floyd v. City of New York (2013). In this case, a bright spot in New York’s sullied history of stop-and-frisk, twelve Black and Hispanic individuals succeeded in a class action lawsuit against the city, alleging that the NYPD’s use of stop-and-frisk policy violated their Fourth Amendment right to be free from unreasonable searches and seizures and their right to equal protection of the laws under the Fourteenth Amendment. The chapter shows that ideographic inquiry offers more than a useful tool for education and analysis or a method for predicting societal beliefs and behaviors: It is a force for persuasion.
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