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2 results

  • 3 - Practical Context: From Writing to Multimodal Communication

  • Aleksandra Gnach, Zurich University of Applied Sciences, Wibke Weber, Zurich University of Applied Sciences, Martin Engebretsen, Universitetet i Agder, Norway, Daniel Perrin, Zurich University of Applied Sciences
  • Book:
    Digital Communication and Media Linguistics
    Published online:
    18 February 2023
    Print publication:
    29 December 2022, pp 60-94

  • Summary

    This chapter focuses on the power of words and images. It introduces basic concepts that are pivotal in verbal, visual, and multimodal communication. First, it discusses writing in the digital age and explores the media linguistic mindset that is required in rapidly changing digital environments. Furthermore, a set of sixteen key practices of focused writing and writing-by-the way in the newsroom and beyond are presented. The second part of the chapter covers theoretical concepts of visual communication by addressing different approaches to reading images. One pivotal approach is social semiotics – a grand theory that can be applied to all kinds of semiotic material used for communication. This approach is complemented with concepts from other semiotic traditions as well as rhetorical and critical theories about images and their effects on the users. In addition, certain questions related to multimodal communication and related key concepts are discussed. The chapter concludes with the main message that all forms of human communication are multimodal.

  • Ambiguity, Iconology and Entangled Objects on Coinage of the Republican World*

  • Clare Rowan
  • Journal:
    The Journal of Roman Studies / Volume 106 / November 2016
    Published online by Cambridge University Press:
    16 August 2016, pp. 21-57
    Print publication:
    November 2016

  • The provincial coinage of the Roman Empire has proven to be a rich source for studying civic experiences of Roman rule, but the coins struck outside Rome during the expansion of the Roman Republic have, by contrast, received relatively little attention. This article aims to begin redressing this neglect by exploring the active rôle of coinage in conceptualizing and representing Roman Republican power. A variety of approaches to this neglected material are employed in order to highlight its potential as a source. Ambiguity, iconology, and entanglement are used as frameworks to explore case studies from across the Roman Republican world, from Spain to Syria. This approach to coin imagery under the Republic reveals the complexity and variety in which the Roman presence, and Roman imperium, was represented before the advent of the Principate.