One source of phosphorous pollution in areas of high chicken production isrunoff from fields using fertilizer from these operations. A potentialsolution is to feed chicken high available phosphorus (HAP) corn, reducingphosphorus in manure. This study examined consumer purchase likelihood ofchickens fed HAP, created traditionally or through genetic modification, andother genetically modified (GM) corn including Bt and Roundup-ready. Surveyresults from the Delmarva Peninsula found considerable interest in non-GMHAP corn, although GM HAP corn was not typically viewed as more acceptablethan other GM varieties. Overall, the marketplace appears open to productsgeared toward environmental benefits.
