This research aims to complement resource-based view with a cluster approach in identifying which elements, both internal to the firm and locally available, improve firms’ export performance. While in the resource-based view exporting firms are contingent upon the development of intangible resources, from a cluster approach exporters exploit local externalities, mainly related to local information, knowledge and resource spillovers. We present empirical evidence from the Iberian ham cluster in Spain, which confirms the relevance of intangibles such as R&D and marketing promotion, but also of cluster linkages with local institutions – technological centres, universities and use of Designation of Origins – in improving export performance. Contrary to expectations, employee education, organizational experience, and information and knowledge-based spillovers from proximate exporters have no significant effect. These findings suggest that an augmented framework may improve the predictive elements of export performance in clusters.
