Concerns regarding the welfare of farm animals continue to grow. Traditionally, research efforts have largely focused on refining existing management practices to improve welfare. However, the incorporation of views from those directly involved in animal care is equally, if not more, important. This study investigated the perspectives of Canadian dairy farmers on animal welfare. We conducted 16 interviews with a total of 22 participants from four provinces across Canada. Recorded audio files and field notes were transcribed, anonymised, and coded using deductive and inductive thematic analysis. The interview data revealed two major themes: (1) animal dimension of animal welfare, including views related to biological functioning, naturalness and affective states; and (2) dairy farmer identity, including, the voice of the ‘city’, what it means to be a good ‘cow-man’, and the nature of human-animal relationships. Dairy farmers emphasised biological functioning, but they made numerous references to the emotional and natural living aspects of their animals’ lives. Our work also provides evidence that farmers believed it was their duty to care for their animals beyond simply milking cows and making a profit. In terms of the larger debate, this study identified potential shared values with members of the public: opportunities for natural living and agency, attentiveness to individual animals, and the value of life over death. Finally, the emotional relationship that farmers developed with their animals highlights the values dairy farmers have for their animals beyond simply utilitarian function. Overall, these shared values could contribute to constructive dialogue.