Precision agriculture (PA) may improve the sustainability of Chinese agriculture. Ten experts were interviewed and 34 farm workers surveyed regarding their understanding, attitudes and perceptions towards PA. PA technologies were considered inaccessible, unsuitable and unnecessary for smaller farms. High cost, lack of perceived benefits, and skills and capability required to adopt PA represented barriers to adoption. Financial incentives/subsidies, the need for tangible benefits and tailored solutions to be demonstrated to farmers, and agronomic and peer support were desired. Future research should further explore PA with Chinese stakeholders and end-users in China, to inform future socio-technological developments.
