This essay presents the analysis, approach and understanding of the underlying reasons why females join the “Islamic State in Iraq and Syria” (ISIS), accept its rules and impositions, play an active role in it, and often actively recruit other women to join ISIS as perceived by an experienced and savvy communications expert and professional who also took active part in anti-terrorism campaigns in Pakistan. Previously he was a journalist who gained a deep understanding of the political and policy-making dynamics in his country. Especially valuable is the section on the “Way Forward”; that is, how to effectively tackle the recruitment campaign and methodology of ISIS.