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commodity fetish

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4 - Publica numina
- By Nandini B. Pandey
Edited by Amy Russell, Brown University, Rhode Island, Monica Hellström, University of Durham
Book:

The Social Dynamics of Roman Imperial Imagery

Published online:

09 November 2020

Print publication:

12 November 2020, pp 76-99
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Summary

Ovid’s Epistulae ex Ponto 2.8 commemorates the exiled poet’s receipt of a gift of silver images of the Caesars from Rome. This paper argues, with reference to Augustan coinage and Marx’s theory of commodity fetishism, that the poem deconstructs Romans’ self-subjugation to imperial iconography and highlights their role in vesting it with power. Through comic deployment of the pathetic fallacy via a naïve narrative persona, Ovid shows how, from a provincial perspective, the emperor's numen might really appear to reside in his image, placing the emperor literally in his subjects’ hands. Pont. 2.8 therefore comments more generally on the interpretive possibilities, social practices, and psychology surrounding Roman imperial images, locating their power in plural, subjective, democratic acts of creative consumption.