It has become universal to claim a relationship between social cohesion and quality public childcare. The more we invest in our children, the better the return later in life. We explore how childcare is used to strengthen social life by comparing the state role in civilising childcare as described in policy and educational guidelines. At one level, we find that policy intentions are framed by the idea of using childcare to reduce inequalities between people and social groups, and at another by the idea of civilising children to adapt to existing social structures. The analysis unfolds these two sets of intentions by showing how pedagogical ideas of child development become linked to the ways two very different states – Brazil and Denmark – formulate and organise ECEC policies as well as using childcare to bridge between people and social groups, and to civilising children to adapt to existing social structures.