Propaganda from the BBC directed at Italy during the Second World War played a dual role. The ‘Radio Londra’ programmes, on the one hand a propaganda tool of the British government and on the other moral support to many Italians, are part of the cultural heritage of the war. This article explores what topics and types of programme were broadcast during the period of the Allied occupation of Italy (1943–1945) in order to engage the support of different social categories, including ordinary men and women, soldiers, factory workers, former Fascists, and intellectuals. The first part analyses some of the programmes in order to determine their propaganda strategies, while the second part focuses on the letters sent by listeners in Italy to the BBC broadcaster Colonel Stevens. It will be seen how both the use of cultural stereotypes and the attention to the detail of daily life for Italian civilians contributed to the success of the programmes.