A consistent challenge in community and collaborative archaeologies has been the appropriate identification and understanding of project constituencies. A key step in stakeholder analysis is understanding and harmonizing the goals of archaeological work to the social role of the institutions for which we work. To illustrate the value of such a stance, we examine on-campus archaeology programs at colleges and universities, arguing that treating students as vital stakeholders is an important ethical obligation for both researchers and administrators. Including students as stakeholders in campus archaeology provides pedagogical benefits and a meaningful way to instill an appreciation of archaeology in an important constituency of potential voters and future decision-makers. We present a case study from Santa Clara University (SCU), reporting results of an online survey of undergraduates that was intended to gauge community interests in campus archaeology and heritage. We also detail activities undertaken by SCU's Community Heritage Lab in response to survey findings in order to raise the profile of the archaeological and other heritage resources on our campus.