Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
  1. Home
  2. Search

Refine search

Refine search

Access:
Content type:
Publication date:
Apply   From and To filters
Subject: Show more
Journals Show more
Publishers: Show more
Societies Show more
Series: Show more
Collections: Show more

Actions for selected content:

Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Save to Kindle
  • Save to Dropbox
  • Save to Google Drive

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.
Cancel
×

1 results

  • 13 - Priming Culture(s): How Theories and Methods Inspire Each Other

  • from Part 3 - Culture and Assessment
  • Edited by Michael Bender, Universiteit van Tilburg, The Netherlands, Byron G. Adams, Universiteit van Tilburg, The Netherlands
  • Book:
    Methods and Assessment in Culture and Psychology
    Published online:
    21 January 2021
    Print publication:
    18 February 2021, pp 271-295

  • Summary

    Scientifically significant phenomena inspire new theories and methods. In this chapter, we use research examples in multicultural psychology (Hong, Morris, Chiu & Benet-Martinez, 2000; Morris, Chiu, & Liu, 2015) to illustrate how cross-cultural phenomena (cultural frame-switching, psychological responses to cultural mixing) inspire new experimental methods in cross-cultural research (cultural priming, bicultural priming, experimental simulation of cultural mixing), which in turn motivate new perspectives to culture and psychology, and give psychology a stronger voice in important intellectual debates related to the cultural effects of globalization. As a result, the psychological science of culture is not limited to constructing abstract categorical representations of cultures from cross-cultural survey data and inferring cultural processes behind the closed doors of experimental laboratories. Instead, psychology is more prepared than ever to make major theoretical and methodological contributions to an expansive and inclusive social science of globalization.