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1 results

  • 5 - The Reactivation of Charismatic Attachments

  • from Part II - The Demand Side
  • Caitlin Andrews-Lee
  • Book:
    The Emergence and Revival of Charismatic Movements
    Published online:
    09 July 2021
    Print publication:
    29 July 2021, pp 101-126
    • Chapter
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  • Summary

    Chapter five investigates how citizens’ charismatic attachments can be politically reactivated to facilitate new politicians’ consolidation of power. In particular, I argue that successors must depict themselves as symbolic reincarnations of the founder to reanimate the political significance of the followers’ attachments and garner support as new standard-bearers of the movement. Specifically, new leaders must implement two strategies: (1) bold, initially impressive policies and (2) symbolic associations with the charismatic founder. Face-to-face survey experiments conducted with movement followers in Argentina and Venezuela indicate that political candidates who implement these two strategies cause citizens to express stronger emotional attachment to the movement and increased support for the new leader. The results further challenge the notion that charismatic attachments are short-lived and underscore the potential of new leaders to resurrect the political intensity of those attachments.