The chapter ’Virtual Furever Homes’ shows the background of digital spaces and community building by using examples from cat-related digital spaces. The evolution of participatory culture and the development of technology have influenced the way we form online networks and communicate with each other. The chapter explains the concepts of virtual communities, communities of practice, light communities, and affinity spaces. As digital spaces form around narratives, it uses the shared story of the mediated narrative approach to categorise the types of cat accounts that make up the cat-related digital spaces.

Citizen sociolinguists inevitably tell stories that contextualize their own language use, drawing on personal narrative to talk about language and convey how language works in their lives. Often, these personal anecdotes lend a democratic quality to citizen sociolinguistic expertise, drawing in an audience from varied backgrounds. This chapter focuses more explicitly on the affordances of the narrative genre for citizen sociolinguistics, exploring the kinds of stories people tell about their language use, and how narrative logic informs the conclusions of those storytellers as well as the responses from their audience. I focus on the narratives that most YouTube “accent challenge” videos include as introductory material, as well as the response narratives that appear in the comments underneath those videos. These data illustrate how narrative builds affinity spaces for highly localized communicative practices, and in the process constructs an emergent sociolinguistic validity to the language claims being expounded.