When British troops entered Germany, they found ‘well dressed and well fed’ Germans, showing how much the Nazi state had plundered from occupied nations and camp inmates. Soon, however, prominent British opinion-shapers arrived at a new appreciation of German victimhood. Millions of ethnic German ‘expellees’ created a constituency of displaced persons whose basic needs had to be met. Central to this story is British publisher, humanitarian and activist Victor Gollancz, the force behind ‘Save Europe Now’ (SEN). Gollancz’s polemical interventions used ‘kaput’ shoes as emblems of German immiseration, evoking the footwear stripped from victims of Nazi genocide. While SEN encouraged Britons to send clothing and food parcels to Germans, British occupation authorities revised their understandings of former enemies and allies. The chapter concludes with the International Military Tribunal convened in Nuremberg to try leading Nazi war criminals in 1945–6. Noting the ‘deflation’ of Nazi leaders stripped of uniforms and insignia, British and US observers also remarked on poor Soviet apparel. Western attempts to kindle consumerist aspirations behind the Iron Curtain soon became prominent.