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The broad vision of wealth creation and human rights developed in Part One and Two is now applied to the ethics of business organizations, which is called “corporate responsibility.” Based on Walter Schulz, the concept of responsibility is defined as a relational concept: the subject of responsibility (who is responsible), the content of responsibility (for what one is responsible) and the addressee (toward whom one is responsible). It involves an inner pole (“self-commitment originating out of freedom”) and an outer pole (“in a worldly relationship”) in critique of Max Weber’s separation of the ethics of convictions versus the ethics of responsibility. In an analogous sense, responsibility characterizes the ethics of business organizations, which is the same term used by the UN Guiding Principles on Business and Human Rights. The chapter develops several ethical explications of the Guiding Principles and concludes with the concept of “corporate responsibility” adopted in this book.
A radically new understanding of the ethics of business enterprises, or “corporate responsibility,” in the global context is offered that combines wealth creation in a comprehensive sense with the respect for human rights by strengthening the UN Guiding Principles on Business and Human Rights. The chapter provides an introduction to this new understanding and an overview of the following chapters. After delineating the global context with globalization, sustainability and financialization, Part One explicates the seven features of wealth creation: the substantive contents of natural, economic, human and social capital; public and private wealth; the productive and distributive dimensions of the process of creating wealth; material and spiritual aspects; sustainability in terms of human capabilities; creating as making something new and better; and self- and other-regarding motivations. Part Two conceives human rights as public goods in wealth creation; it accounts for all 30 internationally recognized human rights based on the UN Framework and Guiding Principles on Business and Human Rights, defines them as minimal ethical requirements needed in the global and pluralistic context and offers cost-benefit considerations about human rights. Part Three develops the implications of Part One and Two for the conception of “corporate responsibility.”
Georges Enderle proposes a radically new understanding of corporate responsibility in the global and pluralistic context. This book introduces a framework that integrates the ideas of wealth creation and human rights, which is illustrated by multiple corporate examples, and provides a sharp critique of the maximizing shareholder value ideology. By defining the purpose of business enterprises as creating wealth in a comprehensive sense, encompassing natural, economic, human and social capital while respecting human rights, Enderle draws attention to the fundamental importance of public wealth, without which private wealth cannot be created. This framework further identifies the limitations of the market institution and self-regarding motivations by demonstrating that the creation of public wealth requires collective actors and other-regarding motivations. In line with the UN's Guiding Principles on Business and Human Rights, this book provides clear ethical guidance for businesses around the world and a strong voice against human right violations, especially in repressive and authoritarian regimes and populist and discriminatory environments.
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