We present a framework for measuring the information content or, more subjectively, the meaningfulness of wine tasting notes. Our analysis is based on developing a summary statistic related to Theil's uncertainty coefficient. The methods we develop can be used for the comparative analysis of tasting notes against a benchmark tasting system. An analysis of the examples of real and “fake” tasting notes in Quandt (2007) illustrates the method. We argue that the categorization of wine jargon leads to informative tasting notes. (JEL Classification: A12, C65, C83, D83)
