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1 results

  • 13 - Algorithmic Personalized Pricing in the United States

  • from Part III - Beyond the European Union
  • Edited by Fabrizio Esposito, NOVA Law School (Portugal), Mateusz Grochowski, Tulane University, Louisiana
  • Book:
    The Cambridge Handbook of Algorithmic Price Personalization and the Law
    Published online:
    20 March 2025
    Print publication:
    27 March 2025, pp 300-330

  • Summary

    The United States is the Wild West of algorithmic personalized pricing. It is practiced (and researched) extensively, possibly more than anywhere else in the world, and at the same time, it is less regulated than in many of the jurisdictions surveyed in this Handbook, most notably the European Union (EU) and China. This is not necessarily puzzling. American corporations have been the driving force behind many of the technological innovations associated with the rise and development of algorithmic personalized pricing. However, there is a long tradition in the US of opposition to regulating markets, and algorithmic personalized pricing exemplifies this approach.