In Spring 2024, with funding from the Japan Foundation, we traveled to Japan to interview organic farmers. We talked to Yae Fujimoto, a second-generation organic farmer who carries on her father's mission to return Japan to its rural roots in Kamogawa; Raymond Epp, a farmer and teacher outside Sapporo and the first to translate “regenerative farming” into Japanese; and Takumi Watanabe, who ditched the corporate grind at age 24 to grow persimmons in Ibaraki. Our interviews help us reflect on the future of food in Japan through its nascent but growing organic movement.

Regenerative farming offers the promise of rapid carbon sequestration at global scale. Also called regenerative agriculture, it is largely absent in social science environmental discussions. Learning and teaching about regenerative farming has been left outside educational channels at many levels until now. Pastoral farmers themselves have been at the forefront of a renewal movement educating other land users how to farm beyond conventional Western modern systems. Regenerative farming challenges ‘industrial’ or ‘capitalist farming’ models that continue to degrade natural systems across the world’s pasturelands. This article describes ground-up learning processes and value propositions of farmers involved in regenerative farming. They see it as a solution to the normative shift in recent decades positioning farmers as ‘bad guys’: reducing biodiversity, degrading land systems by erosion and excess fertilisers, over-using water catchments and lowering water quality for urban communities. Understanding the claims and potential of regenerative farming enables environmental educators to be more specific in identifying potential strengths, without neglecting academic evaluation and critique to bear on this strategic climate innovation.