Rasa Island, a small, remote coral atoll of Okinawa, was once a robust company town of Rasa Phosphate Industry Inc. Now abandoned and forgotten, the barren island nonetheless tells a rich story of Japan's industrialization, a counter-narrative to the problematically simplified and celebratory history provided at the Meiji Industrial Revolution Sites recently inscribed on the UNESCO World Heritage list. By using Rasa Island and critical heritage studies scholarship, this article examines the place of “industrial heritage” in post-industrial societies and what kind of heritage is performed at Japan's World Heritage sites.