For every $q\in (0,1)$, we obtain the Herglotz representation theorem and discuss the Bieberbach problem for the class of $q$-convex functions of order $\unicode[STIX]{x1D6FC}$ with $0\leq \unicode[STIX]{x1D6FC}<1$. In addition, we consider the Fekete–Szegö problem and the Hankel determinant problem for the class of $q$-starlike functions, leading to two conjectures for the class of $q$-starlike functions of order $\unicode[STIX]{x1D6FC}$ with $0\leq \unicode[STIX]{x1D6FC}<1$.

D. Brannan's conjecture says that for 0 <α,β≤1, |x|=1, and n∈N one has |A2n−1(α,β,x)|≤|A2n−1(α,β,1)|, where We prove this for the case α=β, and also prove a differentiated version of the Brannan conjecture. This has applications to estimates for Gegenbauer polynomials and also to coefficient estimates for univalent functions in the unit disk that are ‘starlike with respect to a boundary point’. The latter application has previously been conjectured by H. Silverman and E. Silvia. The proofs make use of various properties of the Gauss hypergeometric function.