During the Fascist regime millions of postcards circulated featuring Mussolini in many different guises and forms. This article reflects on their production, distribution and consumption and considers the extent to which they can be seen as part of the propaganda of a totalitarian regime. It also explores the meanings of the imagery of a selection of postcards. It argues that Mussolini postcards, despite their vast numbers, amounted in fact to only a small proportion of those circulating under the regime. Moreover, many of them were produced by private publishers for profit rather that Fascist organisations or the state. Therefore they cannot simply be considered as a manifestation of totalitarianism and must rather be conceived in large part as an effect of the impact of Mussolini on popular culture.
