The book’s coda addresses an economic and cultural shift in national focus from production toward consumption that took place in response to the theory that the Depression was a “crisis of underconsumption.” According to this logic, capitalism could best be salvaged by stimulating consumer buying power, and thus by bolstering demand for the emerging commodities associated with what Rita Barnard has called the “culture of abundance.” This book thus concludes by proposing that a Depression-era gravitational shift from a producerist model associated with Fordist industrialism toward the mass consumption that would define the postwar period was paralleled by a displacement of the notion of the writer (or poet) as a producer toward one of the writer (or poet) as consumer. This poetics of mass consumerism can be seen in its offing in the Depression-era work of George Oppen and Mina Loy, but it reaches its fullest expression in the postwar poetry of John Ashbery, as well as the work of more recent poets such as Robert Fitterman and Juliana Spahr.

The book’s Introduction addresses the ways in which the notion of crisis functions conceptually to name not only moments of economic and cultural rupture, which become normalized within capitalist modernity, but also moments of epistemological doubt, when the taken-for-granted relationship between language and the social is called into question and subjected to critique. The Depression represented not only a breakdown of the smooth functioning of modernity and its market-based social organization, but also a parallel breakdown in a collective investment in the idea that language can represent the social, as language came to be regarded with suspicion for its role in perpetuating forms of commodification and appropriation associated with a crisis-ridden modernity. In response to this crisis, poetic language was forced to reconfigure its relationship to a society that was itself always in flux. The book’s Introduction thus establishes a basis for its survey of a broad cross-section of the poetic idioms associated with the Depression as both critiques of the idea of market modernity as a progressive, developmentalist force, and efforts to shore up language’s efficacy as a social and cultural form.