The online public sphere, and the ways in which its digital media platforms influence discourse, is a crucial but understudied area of research in the six Arab monarchies of the Persian Gulf. Through a case study of the ongoing Gulf diplomatic crisis, which began in June 2017, this essay draws on the disciplines of political science, communication, and digital media studies to analyze qualitative examples of digital discourse: the role of women, territorial boundaries, and the FIFA World Cup 2022. Linking these flash points to historical struggles between the countries, this essay suggests that the politicization of the online public sphere in the region does not represent a fundamental change in the diplomacy of the region but rather a new battleground for old regional rivalries.

“Social media,” Saudi artist Abdullah al-Shehri (known as Shaweesh) observes, is the “best tool we have available to showcase and express our art,” because it allows millions of Saudis to share and comment on a given work of art simultaneously. Building on this insight, this essay argues that Saudi artists, who have among the largest followings on the country's social media, have used the online public sphere to build a new social movement. They have adopted a role akin to Antonio Gramsci's concept of organic intellectuals – namely, men and women who are not part of the traditional intellectual elite, but who, through the language of culture, articulate feelings and experiences the masses cannot easily express. To paraphrase Ezra Pound, Saudi artists are the “antennae” of the kingdom's society, whose work is not “mere self-expression,” but, in the words of Marshall McLuhan, the “distant early warning system that can always be relied upon to tell the old culture what is beginning to happen to it.” As a leading Saudi artist Abdulnasser Gharem observed in June 2019, “people need to listen to the artist.”