Advanced design offices have traditionally applied conceptual design techniques based on semi-empirical methods in an attempt to develop an accurate prediction of aircraft designs at the end of the development process. Continuing advances in computer capability and rotorcraft analysis software present an opportunity to re-think conceptual design to include the greater use of physics-based analyses. A roadmap for developing this capability is outlined, taking into account techniques and ideas from Model-Based Systems Engineering, Design Thinking and Multidisciplinary Optimisation. Recent activities that demonstrate some of these desired capabilities are briefly described along with lessons learned.
