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2 results

  • 5 - Communicating across Cultures: Bridging and Integrating

  • from Part II - Leading People across Contexts
  • Martha L. Maznevski, University of Western Ontario, Henry W. Lane, Northeastern University, Boston, Vanessa C. Hasse, University of Western Ontario, Rikke Kristine Nielsen, Aalborg University, Denmark
  • Book:
    International Management Behavior
    Published online:
    15 March 2025
    Print publication:
    16 January 2025, pp 149-178

  • Summary

    Communicating Across Cultures – Bridging and Integrating. Bridging and integrating are, respectively, the second and third stages of the Map-Bridge-Integrate (MBI) model. There are three skills important to effective communication in a cross-cultural setting: engaging, decentering, and recentering. The three skills help improve all communication anywhere. An important theme is that mindful global leadership requires taking account of the context of the interaction. In interactions within a single culture, people generally operate with the same set of background assumptions often without people even being aware that they are doing so. The more culturally diverse the setting, the more difficult it is to recognize the assumptions, and the more explicit they should be. Although there are many ways that cross-cultural interaction can go wrong, they tend to fall into two basic patterns: destroying and equalizing. Much cross-cultural communication happens over email, chat, phone, video call, or other technology. Virtual communication is addressed.