This study analyzes empirically and graphically the effects of the relative market price level on the premiums and discounts received associated with alfalfa hay quality. Findings indicate that at times when alfalfa prices are elevated relative to the average, there is no significant impact on the average premiums and discounts received. Conversely, at times when alfalfa prices are depressed relative to the average, there are statistically significant variations in the premiums and discounts across quality grades compared with a market characterized by average prices. Understanding these dynamics can aid producers in optimizing production decisions and assist consumers in managing input costs.