The rise in public interest in animal rights and welfare during the last two decades has been dramatic, and concern for zoo animals is evident throughout society in many South East Asian countries. It is essential that problems related to animal welfare are understood in order for zoos to make significant improvements in their professional and ethical standards. In this paper, I describe in detail the procedures of welfare and ethics evaluations in South East Asian zoos. Zoo evaluation is an ongoing process and is carried out on behalf of the South East Asian Zoos Association to evaluate the members of this organisation. During recent evaluations, several major and minor problems have been identified and constructive suggestions have been provided to zoo authorities which have in turn significantly improved the standards of animal welfare and ethics. Thus, the welfare evaluation procedures outlined in this paper could serve as a model for other zoos to follow — locally, regionally and globally.