The Democratic and Republican parties both pursue a Downsian median
voter strategy that has direct implications for the role of African
Americans and Latinos in national politics. The driving force in much
national politics is still the politically polarizing Black-White
divide in the South, which provides the necessary foundation for a
nationally competitive Republican Party. This Black-White racial divide
also pushes the Democratic Party to deracialize its campaigns as guided
by the strategy of the Democratic Leadership Council.
Counterintuitively, however, the more recent strategy of the Republican
Party also contains symbolic appeals to racial inclusion with a
specific focus on Latinos and a consistent marginalization of African
Americans. These are efforts to soften their social conservatism to
appeal to moderate “swing” White voters. We conclude that
the current politics of race and ethnicity in national party politics,
by Republicans and Democrats, can serve to marginalize the interests of
both African Americans and Latinos in substantive policymaking.