Theories of electoral accountability emphasize voters' ability to evaluate individual officeholders, which incentivises officials to demonstrate their quality. Before the Australian ballot was introduced in the US at the turn of the twentieth century, however, most ballot designs constrained voters' ability to distinguish individual candidates. Previous scholarship argues that ballot reform led to the rise of candidate-centred politics and the decline in party influence in the twentieth century. We reassess the evidence for this claim and implement the most comprehensive analysis to date on the secret ballot's effects on outcomes related to distributive politics, legislator effort, and party influence. Using an improved research design, we find scant evidence that ballot reform directly affected legislator behaviour, much less that it transformed political representation. While the Australian ballot may have been a necessary condition for the eventual rise of candidate-centred politics, ballot reform did not by itself reshape American politics.