On January 30, 2022, Northern Ireland observed the 50th anniversary of Bloody Sunday. On that day in 1972, the British Army opened fire on a group of unarmed protesters in Derry, killing 13 and wounding an additional 15. Bloody Sunday was a pivotal moment during the 30 years of conflict in Northern Ireland known as the Troubles, a day widely considered a ‘watershed in British-Irish history’. And while 50 years have passed since this dark day, Bloody Sunday remains vivid in the collective memory of the small country. Considering the cultural and social significance of Bloody Sunday, I sought to answer a simple yet deceptively complicated question: does this still matter? In pursuing this answer, I aimed to understand how journalists and news outlets chose to mark and remember the anniversary in their January and February 2022 coverage. First, I present an overview of Bloody Sunday and its historical role as a catalyst for the three decades of the Troubles. Then, I review relevant memory studies literature in order to understand the role that commemorative news media play in the process of remembering in conflict and post-conflict environments. I then introduce my three research questions and methods before finally discussing the results of my analysis. I found that Bloody Sunday continues to be invoked against British colonialism, that key details of the day remain contested even now, and that the press presented Bloody Sunday as part of a globalised narrative of war-time atrocities.