The welfare state is one of the hallmarks of a civilised society. All developed countries have them and the less developed ones are striving to establish their own. Welfare states depend on a fair collection and redistribution of resources, which in turn rests upon the maintenance of trust between different sections of society and across generations. Misleading rhetoric concerning those who have to seek support from the welfare state, such as the contrast between ‘strivers’ and ‘shirkers’, risks undermining that trust and, with it, one of the key foundations of modern Britain. (Alcock et al., 2013)