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Business student attitudes toward corporate social responsibility: a Vietnamese study

Published online by Cambridge University Press:  15 July 2021

Hauthikim Do Open the ORCID record for Hauthikim Do [Opens in a new window]  and
Chee Chuong Sum
Hauthikim Do*
Affiliation:
Becamex Business School, Eastern International University, Nam Ky Khoi Nghia Street, Hoa Phu Ward, Thu Dau Mot City, Binh Duong Province, Vietnam
Chee Chuong Sum
Affiliation:
Singapore Institute of Technology, 10 Dover Drive, Singapore 138683, Singapore
*
*Corresponding author. E-mail: hau.do@eiu.edu.vn
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Abstract

Globally, organizations are increasingly embracing corporate social responsibility (CSR) to strengthen competitive advantage. Although CSR is recognized to be context-sensitive, the literature is still lacking studies that examine CSR in different contexts, particularly non-western ones. Our study adds to a deeper understanding of CSR in Vietnam by identifying the predictors of CSR attitudes of business students. Vietnam has rich cultural, social, and economic characteristics that offer new theoretical perspectives and insights on the contextual nature of CSR. Our findings showed that CSR attitudes related positively to idealism and student seniority, and negatively to materialism and male students. A positive CSR–relativism relationship was uncovered. Spirituality related positively to the importance of CSR to business sustainability and negatively to CSR's importance to short-term competitiveness. The findings have theoretical and practical implications on the understanding and practice of CSR that would benefit CSR researchers, business organizations, and education institutions.

Keywords

Business student attitudescorporate social responsibilityCSRethics and social responsibilityVietnam
Type
Research Article
Information
Journal of Management & Organization , Volume 30 , Issue 3 , May 2024 , pp. 649 - 672
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2021

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