This paper discusses the social meaning of variation in adnominal gender marking in the Dutch dialect of North Brabant. Previous studies reveal that the masculine gender suffix gains social meaning at the expense of grammatical function. However, it remains unclear what kinds of meanings the suffix can have, and how it becomes part of a Brabantish speech style. Therefore, we present statements from ten focus group interviews featuring 50 younger and older speakers. In these sessions, participants were asked to reflect on hyperdialectal usages of the gender suffix. We argue that the indexicalization of the suffix does not yield one fixed social meaning but rather a range of potential meanings, i.e. indexical field, that can be called upon by individual speakers depending on the context. However, the ranges of potential meanings clearly differ between both age groups, unraveling the different norms associated with the suffix.

Based on a linguistic ethnographic study of student–teacher classroom interactions, this article sheds light on language norms in a contemporary Danish STX school (upper secondary education, also known as gymnasiums). The analysis reveals that neither classrooms with the explicit teaching of an ‘academic register’ nor classrooms where teachers orient towards a youth norm constitute spaces where students have equal access to perform as good students. Even when students can decode and reproduce the language preferred by the teachers, they do not experience an equal opportunity to conform to this. It is argued that performing linguistically as good and competent students is more complex than just adapting to a specific school norm, as the students have to navigate different teacher’s norms as well as peer norms emphasising authenticity.

This study reports the outcomes of a speaker evaluation experiment conducted in a higher educational context in Flanders, in which we investigated the influence of language variety (Standard vs. Colloquial Dutch), accent (Flemish vs. Eastern European) and name (Flemish vs. Eastern European) on students’ perceptions of a female university instructor. The results suggest that participants exhibited a relatively high level of tolerance toward both non-conforming speech and non-conforming speakers. Whereas Colloquial Dutch scored lower than Standard Dutch on standardness, we observed no negative effects of Colloquial Dutch on the teacher’s didactic competence, status, or social attractiveness. We did not find any evidence of a negative bias triggered by an Eastern European name. Whereas the Eastern European accent did have a negative impact on the teacher’s social attractiveness, we did not find any evidence of an accent bias affecting judgements of the teacher’s didactic competence and status.

The status of the phoneme /s/ as the only sibilant of Finnish makes its pronunciation relatively free. This enables /s/ variants to gain social meaning, a tendency typical in many societies. In Finnish society, studies so far have documented how variation in /s/ pronunciation has faced concerns, originating from late-nineteenth-century nation building and Finnish language norm construction processes. Against the norm of the voiceless alveolar /s/, fronted variants first represented Swedish influence and a threat to norms of ‘good Finnish’, later meeting more global indexes. The historical development of the /s/ ideology is still echoed in the contemporary social meaning potentials of /s/ variation. By focusing on learning materials used in the Finnish education system during the period from the 1900s to the 1970s, this article investigates how formal education has contributed to the ideology of the (im)proper Finnish /s/, manifested in the ideological construct of ‘Helsinki s’.