The spontaneous mass reactions, rapidly channelled politically, bear sufficient witness to this. Several journalists and various experts did not hesitate to talk of a ‘French 9/11’, a parallel that was no doubt excessive and with little foundation, even if this ‘French 9/11’, in line with its American antecedent, seems to have stimulated wild imaginings and generated a disturbing wave of ‘conspiracy theories’.
The term ‘conspiracy theory’ very rapidly came to be used in the media to account for accusations of a ‘false flag operation’ and for the circulation of doubts concerning certain details relating to these events: an identity card ‘forgotten’ in a glovebox, external wing mirrors of a car that changed colour, video footage of the murder of a policeman reckoned to be not very convincing, among other matters. The use of the term ‘conspiracy theory’ in these contexts seemed to show up an extremely broad application of it, an application, which, in some cases, was accompanied by a rather impassioned approach to the events and one not always free from ideological presuppositions which aligned phenomena which, even though linkages between them could be shown, should more properly be distinguished one from another. This loose treatment paid little heed to the observation of numerous researchersFootnote 1 who understand ‘conspiracy theories’ to mean ‘alternative’ constructions of history that interpret whole segments of it or even its totality and the functioning of societies as resulting from the realization of a master plan elaborated in secret by a small group of powerful and unscrupulous individualsFootnote 2. This article proposes to examine the media and institutional applications of this term during the episode of the ‘anti-conspiracy theory panic’, which followed upon the Paris incidents. This study will permit the very notion of ‘conspiracy theory’ to be brought into question, both on the level of definition and from a heuristic perspective.
Concerning the first occurrences of ‘conspiracy theories’ and their definition
Even while the perpetrators of the attack against Charlie Hebdo were still at large, several media began to report a wave of ‘conspiracy theories’. The Conspiracy Watch website, which specializes in the denunciation of conspiracism, was already informing its readers of the ‘first conspiracist reactions’ from the day of 7th January itselfFootnote 3. These were principally in the form of exchanges on the social networks of the cell-group of Alain Soral, Égalité & Réconciliation, and postings of the Réseau Voltaire. The next day, the weekly newsmagazine l’Express placed on line an article, which would be regularly updated until the 15th January, on the subject of ‘the bad conspiracy theoriesFootnote 4’. Broadly picked up by other media, the Express article set out various different questionings or rumours around certain details of the events. On the 9th January, the deputy editor-in-chief of the news site Rue 89 published a short piece in which he vigorously took to task the commentaries on the net which were casting doubt upon the ‘official version’ and asserting that the incident had been contrivedFootnote 5. On the same day, another article alluded to the ‘conspiracy theories’ in the course of relating the comments of a young ‘practising Muslim from the outer suburbs’ whose brother ‘has read all the conspiracist articles circulating on the social networks’, and emphasized as disturbing details ‘the videos available only a few minutes after the shooting, the forgotten I.D. card, the military-style weaponsFootnote 6’. At the same time, Le Parisien commented on the disturbance that the events caused in outer suburban schools and the tensions around the minute's silence organized for the 8th JanuaryFootnote 7. Responding to questions by high school students of Aulnay-sous-Bois about how true the reports of the events were, the journalist advised them to be on their guard against any ‘conspiracy theory’. For its part, the newspaper Libération ran an article entitled ‘Charlie Hebdo, the affair [which is] stirring up the conspiracistsFootnote 8’. The article dealt briefly with allegations of a false flag operation organized by the Jews, which were present on the websites of the leading media figures of anti-Semitism in France, the essayist Alain Soral and the humourist Dieudonné M’Bala M’Bala. It ended by drawing attention to article 27 of the law of 29 July 1881 on the liberty of the press, which rendered liable to a fine of 45,000 euros ‘the publication, dissemination or reproduction of false news […] if this is susceptible to disturbing the public peace’.
The bloody hostage drama in the kosher supermarket at the Porte de Vincennes and the successful resolution on the 9th January of the hunt for the perpetrators of the shootings at the Charlie Hebdo offices, followed by the march in honour of the victims on the 11th January, did not allow much editorial space for addressing the ‘conspiracy theory’ issue. Nevertheless, the subject was not long in invading the media. A close analysis of reports in the principal French mediaFootnote 9 between the 7th January and the beginning of February brought to light around 100 references to ‘conspiracy theories’. In a number of cases this term went undefined and hence its use there rarely allowed an understanding of what it covered, apart from its negative characterFootnote 10. Despite this observation, several articles did seek to give a precise definition of what this terminology covered. But a significant number of them went little beyond relaying the different questions and rumours reported by l’Express, or the idea of a ‘false flag operation’. Certain journalists, even if referring to the same themes, did venture to carry their inquiries further by seeking out statements from various ‘civil society figures’, by conducting press reviews of ‘conspiracist websites’ and by going to meet ‘convinced adherents of conspiracy theoryFootnote 11’. The general result was a certain confusion. Thus, an article published by Le Parisien on the 17th January under the heading ‘La théorie du complot relancée [Relaunch of the Conspiracy Theory]’ can pass smoothly from stories about wing mirrors and ID cards to a commentary by Emmanuel Taïeb, a professor at Sciences-Po Lyon on the causes of the belief in an Illuminati or Judeo-Masonic conspiracy, before going on to anxious considerations around the issue of social networks, prompted by the testimony of ‘the President of the football club of La Duchère, a troubled quarter of the ninth arrondissement of Lyon’. The article concluded with the case of civil servants reprimanded for ‘seeing a plot behind the attack on Charlie Hebdo’, and with the declarations of the honorary President of the Front National, Jean-Marie Le Pen, concerning the ‘mark of the secret services’ all over the eventsFootnote 12.
According to Ramses Kefi of Rue 89, ‘conspiracy theories’ took in ‘a smorgasbord of attitudes, from outright craziness to simple reflexive distrust towards journalists and politiciansFootnote 13’. For his part, Guillaume Brossard, of hoaxbuster.com, when interviewed by Le Parisien affirmed that there ‘were two types of conspiracists: the ideologues like Dieudonné, who exploit events in pursuit of propagating their own ideas; and those who, while not necessarily extremists, doubt everything except the “fact” that “something was being hidden from them”Footnote 14’. If this latter category of conspiracists emerges frequently in the various journalistic investigations, several articles were nevertheless devoted to the ‘ideologues’. These articles highlighted several websites belonging to French conspiracist propagandists – which for the most part were anti-Semitic. Generally, they made a rapid mention that these websites were involved in postulating Jewish, Masonic, extra-terrestrial or other conspiracies before concentrating on various posts on these sites which aimed to prove that the terrorist attacks were in reality a false flag operationFootnote 15.
Finally, one should note the numerous articles that sought the comments of various specialists and scientists. In comparison with the large number of technical experts called upon, the number of academics working on ‘conspiracy theories’ is quite small (notably comprising Gérald Bronner, Emmanuelle Danblon, Emmanuel Taïeb and Pierre-André Taguieff). Concerning myself, I was questioned by Politis on the subject of the ‘return of conspiracism after the Charlie affair’Footnote 16 on the 12th January. I replied that I had nothing concrete to contribute on the subject and that different doubts expressed around the events and the accusations of false flag operations were not sufficient, according to my choices of definition, to characterize a ‘conspiracy theory’. I recommended to the journalist that she should access the websites of Égalité & Réconciliation, Libre Penseur, Quenelle+, the Réseau Voltaire and others to obtain an idea of the way in which the French conspiracist and/or anti-Semitic milieus were beginning to infiltrate the events, but that, for the moment they were restricting themselves to insinuating that the attacks had been a Mossad operation. The next day I gave an interview to Mediapart and the day after that to La Croix without having uncovered any constructed and genuinely conspiracist narrativeFootnote 17. Certain journalists, faced with my expressed lack of expertize in the matter of the wing mirrors or the overlooked identity card, did not even follow up our conversation any further. In my own defence I should declare that I was more interested in the nature of the discourses alleging ‘conspiracy theories’ than in such theories themselves, and that I got wind of a first genuinely conspiracist narrative only on the 18th January. By that time, ‘conspiracy theories’ had been making headlines in the media for five days already.
‘World War III: episode 1!’
It was a colleague working on Islamophobia who on the 18th January informed me of the existence of a certain video, posted on YouTube on the 13th January, which was in the process of garnering considerable success (250,000 views)Footnote 18. To the time of writing this article (28 October 2015) it now counts 1,962,090 views. Its author, going under the name of Chimical Spray, is a modest YouTuber active since 2011 who has a little more than 7000 subscribers and whose videos attract on average around 1500 views. The one labelled ‘World War iii: episode 1!’ opens with a letter attributed to Albert Pike, who was Grand Commander of the Supreme Council of the Southern Jurisdiction of the United States of the Ancient and Accepted Scottish Rite (of Freemasonry), a position he held from 1859 to 1891. This strange document, dated 15th August 1871, allegedly announced the plan for world domination of the ‘Illuminati’ through the unleashing of three world wars. The first, in 1914, in order to destroy the Tsarist regime in Russia and usher in the advent of Communism; the second, through the destruction of Nazism, was to lead to the expansion of Zionism; finally, the third would be the consequence of a conflict between Zionism and Islam which would leave the exhausted nations in the hands of the conspirators. After reading aloud a printed page setting out the ‘plan’, Chimical Spray illustrated the scheme with a video of the Israeli Prime Minister, Benjamin Netanyahu calling for a ‘vast world-wide assault’ against ‘Islam’. This verbal ‘slip’ by Netanyahu during a press conference held on the 9th January had stirred up a polemic and was the object of several video posts. In this case, Chimical Spray picked up the one posted on line on 12th January by Yahia Gouasmi, an anti-Semitic propagandist and founder of the Zahra Centre and the Anti-Zionist Party. The attacks against Charlie Hebdo and the Hypercacher supermarket would be the harbingers, according to Chimical Spray, of the coming Third World War supposedly predicted by Pike in 1871.
This letter claimed to be by Albert Pike has become a classic of conspiracist literature and has seen a renewal of attention since the 2000s (Reference KreisKreis, 2009: 156–172)Footnote 19. Evidence of this, for example, is the importance accorded to it in 2003 by the British citizen Michael Haupt on his website threeworldwars.com Footnote 20. The document posted by Chimical Spray, ‘Albert Pike et le plan luciférien de gouvernement mondial [Albert Pike and the Luciferian plan for world government]’ seems, for its part, to derive from a French source, as is suggested by the reference to Jean Lombard who himself alludes in his publication to Pike's letterFootnote 21. But whether it is Haupt, Lombard or one of numerous other authors such as Reference GriffinDes Griffin (1980: 39–40), all draw on a common source: William Guy Carr. A commander in the Royal Canadian Navy and an anti-Judeo-Masonic polemicist, Carr presents in his book Pawns in the Game an interpretation of Pike's plan, which since then has been considered by various polemicists as being the text of the letter itself, and provides an extract from this letter, which was claimed to have been preserved in the library of the British Museum (Reference Carr1958: 20). In Satan, Prince of this World (Reference Carr1966: 43), published posthumously in 1966, the reader learns that the manuscript might not be in London, but had according to the writer been quoted by numerous authors, notably by Cardinal José María Caro Rodríguez in his book El Misterio de la Masonería [The Mystery of Masonry] (Reference Caro and María1923: 113 and 157). Indeed, this latter does mention Pike's letter alongside the work The Cause of World Unrest Footnote 22 and writings by Mgr Jouin and Friedrich Wichtel concerning the Protocols of the Elders of Zion, as proof of the occult involvement of Judeo-Masonry in the Bolshevik revolution in Russia. There follows the segment of the text quoted by Carr, accompanied by three references Le Diable au XIX e siècle [The Devil in the 19th Century] by Léo Taxil, Le Palladisme [Palladianism] of Reference MargiottaDomenico Margiotta (1895: 186)Footnote 23 and The Cause of World Unrest, whence the quotation seems to have been drawn (p. 51–52). Obviously, in this 1925 work, it is not a matter – and for good reason – of the three world wars mentioned by Carr. The reference to the British Museum is for its part certainly present, but its lack of clarity of expression gives the impression that the document is held in London, whereas the author in all likelihood is referring only to Taxil's Diable au XIX e siècle in which the letter is reproduced in full (1892–1895: 594–605). Cardinal Rodríguez was not the only author of the inter-war period to make reference to this notorious document. Among others it features in the Cahiers de l’Ordre by the abbé DuperronFootnote 24 or in The Secret World Government or the Hidden Hand of General Reference Cherep-SpiridovichCherep-Spiridovich (1926: 164).
To discover the first occurrence of the Albert Pike letter, we must go back to the 1890s and the deceptions of Léo Taxil. A swindler as well as an anticlerical journalist, Taxil, who was clearly caught up in some financial difficulties, suddenly converted to Catholicism in 1885. He then published his Révélations sur la franc-maçonnerie [Revelations on Freemasonry] in which he denounced Freemasons as being conspirators and worshippers of Lucifer. Personal success was not long in coming. From 1891 onwards, Taxil began revealing information about the Palladian Order, claiming it to be a Satanic secret directory of Freemasonry. Obscuring the sources of his supposed evidence right down to the merest detail, and inventing roles for those involved voluntarily or not, Taxil caused to be circulated under different pseudonyms several texts apparently corroborating his statements. In 1892–1894, concealed behind the identity of a certain Dr Bataille, he published Le Diable au XIX e siècle, an episodic autobiographical tale of adventures whose hero undertakes investigations into the Luciferian hidden backrooms of the lodges. Among the numerous documents mentioned is Pike's supposed Palladian plan of campaign, which sets out the methods set in place by the Luciferians to bring about the destruction of the Catholic Church and world domination. This forgery – Taxil admitted in 1997 that it was a total fabrication by him – was by no means a prediction of future wars, and the references to Russia were motivated by the nihilist terrorist attacks of the 1870s and the success in France of the Franco-Russian alliance.
Curiously, Chimical Spray's ‘viral’ video, which incorporated the events of January 2015 into a vast conspiracy and supplied links to a large body of conspiracist literature, did not arouse any media interest and the different journalists I pointed this out to did not accord it any great moment. ‘World War iii: Episode 1!’ nevertheless corresponds to the different thematic lines associated with ‘conspiracy theories’ that appear in journalistic and institutional discourses.
Uses and misuses of ‘conspiracy theory’
A limited number of inter-related themes, including youth, working-class suburbs, Islam, education problems, the Internet and social media, political extremism, anti-Semitism Footnote 25, can be seen in the way the media treats ‘conspiracy theories’.
The earliest of these themes to appear in the media was that of ‘the Internet and social media’. The Express article of the 8th January and the short piece by the deputy editor-in-chief of Rue 89 denouncing the conspiracy-related commentaries on the Internet show the swiftness of the reaction of the media in the face of the criticisms and projections of doubt in relation to the news items that they were disseminating. ‘Conspiracy theories’ were presented by these media as being carried by ‘social media and specialist sites’. In its 21st January edition under the headline ‘another conspiracy claim’, the daily newspaper Libération devoted a whole dossier to the subject of ‘conspiracy theories’. Apart from the vehement editorial, all of the articles addressed the question of the nature of news on the Internet. It emerged from these articles that ‘the main production centres of these theories can be found on line’ but that it is ‘rarer for such theories to be picked up in the traditional media’. If they are, it is per medium of guests on ‘popular television shows’ who have expressed ‘their doubts about the “official” explanation of the 9/11 terror attacks’. On the other hand, the foreign media were said not to show any evidence of the same restraint. Thus ‘it was in a Russian tabloid that Jean-Marie le Pen stated his judgement that “the [Kouachi brothers] operation bears the hallmarks of the Secret Service”Footnote 26’. While it is certainly true that the internet provides a platform for disseminating conspiracist outpourings, erroneous information and far-fetched notions, the extremely swift emergence of this particular proposition, the amount of attention given to it and the way in which it was handled seem more motivated by the anxiety of the ‘traditional media’ in the face of competition from the new vectors of information. In a dossier devoted to the ‘practices of news sharing’ published in La Croix, the director and head of programming for the television channel France Ô emphasized that ‘there exists a major generational divide, for while the public service is doing its job properly, some young people are exchanging tweets about conspiracy theoriesFootnote 27’.
Such ‘young people’, mentioned alongside references to ‘lower-class suburbs’, ‘problems within the national education system’, ‘anti-Semitism’ and ‘Islam’, and categorized as being open to ‘conspiracy theories’, could well be taken as showing proof not only of mistrust towards the discourse of the traditional media, but also towards the national movement of solidarity with Charlie Hebdo. From the 9th January, the day after the minute's silence to mark respect for the victims, ‘conspiracy theories’ were already being linked to ‘incidents’ that occurred at that time in certain schoolsFootnote 28. The Journal du Dimanche, for example, reported the case of a woman teacher whose ‘students declared “they had asked for it” ’ and who stated ‘that others mentioned conspiracy theoriesFootnote 29’.
The number of items disseminated around this notion saw a significant increase after the weekend of the 10th–11th January with the publication of the number of ‘incidents’ that had taken place in schools and the intervention of the Minister of National Education, Najat Vallaud-Belkacem. On the 12th January, when the question of bringing in a French version of the Patriot Act was being considered, the minister summoned the high school student unions to meet with her. ‘Conspiracy theories’ took up 10 min of the hour of discussions. According to Eliott Nouaille, president of the Syndicat général des lycéens [General High School Students Union]: ‘It was not a subject which we had brought up ourselves. […] She said to us, now let's talk about the conspiracy theories’. The minister seems then to have proposed that the students’ unions should themselves set up an internet site to counter such theoriesFootnote 30. This meeting, widely reported by the media, marks, even more than the first ‘internet challenges’, the start of a wave of articles and reports on ‘conspiracy theories’. During her appearance on RTL three days later, Najat Vallaud-Belkacem again mentioned the ‘conspiracy theories’ that were ‘in the process of undermining the trust of a part of our youth’. By that she meant “the questioning of the institutions of the Republic and the credibility of both politicians and also of the media’. This phenomenon was being seen as all the more worrying in that ‘one young person in five believes in the conspiracy theoriesFootnote 31’. On’ the 18th January, Fleur Pellerin, the Minister of Culture, called for a pedagogical initiative to be undertaken among young people faced with ‘conspiracist theories which were ferments of hatred and social disintegrationFootnote 32’. The subject was addressed once more by the Minister of Education during a press conference on the 22nd January, then again the next day during a visit along with the Prime Minister to an agricultural high schoolFootnote 33. On the 27th January, the President of the Republic, François Hollande, during his speech commemorating the 70th anniversary of the liberation of Auschwitz, mentioned in his turn the ‘conspiracy theories’, which, fostered by anti-Semitism, ‘are being unrestrainedly spread’ on the internet and social media. The involvement of the President, however, coincided with the beginning of a loss of interest by the media in the subject and brought an end to the political declarations of the previous weeks. This sequence of commentaries by politicians was accompanied by certain initiatives, such as the publication by the Fondation Jean-JaurèsFootnote 34 of a ‘situational report’ on conspiracismFootnote 35 or the Entretiens [Discussion Papers] of the Information Service of the government for the 12th February, in order to ‘deconstruct conspiracism’Footnote 36, as well as a very large number of articles, broadcast programs and reports accompanying these institutional commentaries.
Finally, if somewhat marginally, the proposition associating ‘political extremism’ (outside Islam) with ‘conspiracy theories’, where it is not limited to simple slogans, appears principally when high-profile figures like Alain Soral or Dieudonné are involved, without their political direction being clearly analysed. This proposition also came up at the time of certain declarations made by the president of the Front National, but without any real further development of the idea. Finally as well, it is worth noting the very minor but nevertheless new appearance in the French media landscape of an association between ‘conspiracy theory’ and the extreme Left. This linkage echoes the result of a Dutch psycho-sociological study, which established a relationship between conspiracism and political extremism (Reference van Prooijen, Krouwel and Polletvan Prooijen et al., 2015). In its 14th January edition, Charlie Hebdo published an article asserting that besides the ‘ “anti-Semitic” far-Right’ ‘such conspiracism is a problem of the radical Left and of the Islamic/Leftist sub-culture which is rampant in the forumsFootnote 37’. But the absence of any probative example enabling the illustration of this phenomenon in the French socio-political space may explain the paucity of resort to this type of discourseFootnote 38.
Opposition to ‘conspiracy theories’ allows them to be stigmatized and subject to dismissal as much as it permits an explanation of them and reassurance about them. As tools for laying blame on the ‘uncontrolled’ information presented on the internet, on youth, on the lower socio-economic classes and on MuslimsFootnote 39, they are an instrument that allows the separation of the ‘majority’ from a dangerous ‘non-Charlie’ minority. They might explain, in effect, the mistrust towards the media and public institutions, but equally the fact that a part of the population did not at all see itself, or saw itself very little, as sharing in the national surge of fervour stirred up by the terror events. According to Le Parisien, a number of inhabitants of Bobigny, a working-class district of Paris, pointed to the conspiracy theory to justify their non-adherence to the ‘I am Charlie’ waveFootnote 40. Getting rid of ‘conspiracy theories’, as the illustrations and causes of anomie, might thus offer a means for resolving the problems and fractures of society.
But the massive campaign against ‘conspiracy theories’ of January 2015 can appear, in certain aspects, to be just as disturbing as the propositions that it denounced. Poorly defined, ‘conspiracy theories’ become, following the line of argument of the communiqué 1035-960 of the CIA of January 1967 (Reference deHaven-SmithdeHaven-Smith 2013: 106-131), a simple derogatory device aiming at casting doubt upon the media and institutional narratives. It seems necessary, over and beyond the academic disputes and different positions taken, that the research community set itself the task of establishing a common definition of ‘conspiracy theories’ and what they cover, under penalty of being obliged to give up, as Reference BratichJack Z. Bratich (2008) and Reference deHaven-SmithLance deHaven Smith (2013) had to do, making it into the object of serious study.
Translated from the French by Colin Anderson