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Authors’ reply to the Invited commentary by Boyd Swinburn on ‘Awareness and use of the Heart Symbol by Finnish consumers’

Published online by Cambridge University Press:  23 August 2011

Marjaana Lahti-Koski ,
Satu Helakorpi ,
Mari Olli ,
Erkki Vartiainen  and
Pekka Puska
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Reply
Information
Public Health Nutrition , Volume 15 , Issue 3 , 26 January 2012 , pp. 486
Copyright
Copyright © The Authors 2011

Professor Boyd Swinburn has clearly important points that we, however, are well aware of(Reference Lahti-Koski, Helakorpi and Olli1, Reference Swinburn2). No system is ideal. We must remember that the Finnish Heart symbol system is used as part of the overall national nutrition interventions in Finland. It is simply our experience that this has made a positive contribution in two ways. First, it is helping consumers in their healthier choices. Second, we see how industry is reformulating its products and increasingly coming to market with products that comply with the criteria.

References

1.Lahti-Koski, M, Helakorpi, S, Olli, M et al. (2011) Awareness and use of the Heart Symbol by Finnish consumers. Public Health Nutr 15, 476–482.CrossRefGoogle ScholarPubMed
2.Swinburn, B (2011) Invited commentary. Nutrition signposting: the ‘eat more’ message is getting through; what about the ‘eat less’ message? Public Health Nutr 15, 483–485.CrossRefGoogle Scholar