Following the Labovian paradigm, the present study uses variationist quantitative methods to examine the linguistic and social factors influencing adjective choices in German. By focusing on adjectives of positive evaluation (such as cool ‘cool’, toll/geil ‘great’), an analysis of over 3,000 tokens reveals that the choice of using one adjective over a competing counterpart is structured systematically. This choice is heavily constrained by the social factor age, with gender also influencing variation to varying degrees. The syntactic position of the adjective also conditions use, with some adjectives favoring predicative position and others favoring attributive or stand-alone position. Comparisons across apparent time, as well as with previous research, indicate that the semantic field of positive evaluation is a perpetually changing locus of variation. By applying variationist methods to German data, the present study illustrates how German lexis can index social meaning, paving the way for future research on German lexical variation. More broadly speaking, this study also contributes to ongoing variationist sociolinguistic research on German language variation and change.*