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ADVERTISING AND FICTION IN THE PICKWICK PAPERS

Published online by Cambridge University Press:  06 May 2010

Andy Williams
Andy Williams*
Affiliation:
Cardiff University
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Extract

It is well known that many of Dickens's novels were published in monthly serial parts. Not so commonly known is that each of these monthly numbers consisted not only of Dickens's words and his illustrator's pictures but also a substantial advertising supplement. In the original serial numbers of The Pickwick Papers, the presence of advertising cannot escape notice. Before reaching the illustrations that precede the novel in each serial part, the Victorian reader would have encountered “The Pickwick Advertiser,” a paratextual supplement that consisted of page upon page of advertisements for all manner of commodities. At the end of the last chapter of the serial number were usually around ten further pages of advertising stitched in before the back cover (which was also filled with publicity material). Almost one third of the material text of Pickwick in parts consisted of advertising material (Hatton and Cleaver xiii).

Type
Research Article
Information
Victorian Literature and Culture , Volume 38 , Issue 2 , September 2010 , pp. 319 - 335
Copyright
Copyright © Cambridge University Press 2010

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