Published online by Cambridge University Press: 20 June 2007
This article examines how different visions of Tel Aviv as a seaside city in the 1930s were articulated in terms of urban planning and local politics. It expands on the beach as a site of leisure, pleasure, health and recuperation. It further elaborates on the demand to ‘improve the seashore’ in terms of architecture and urban development. At the centre of the discussion is the evaluation of the Grunblatt scheme and the public debate on the benefits and disadvantages of the ambitious project.