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Published online by Cambridge University Press: 02 February 2010
Among business ethics teachers, as reflected in their books and papers, advertising is deemed anything but honorable. Quite the opposite. This is mainly because so many business ethicists are convinced that altruism is the proper ethics for people to practice and, of course, advertising is far from altruistic. The following will be a presentation of a position that finds advertising ethical but also rejects altruism as the proper ethics by which human beings should live.
1 See, for example, Lovas, Mark J., ‘Creating a Cultural Niche for the A-Social?: Or, Speculation about How Cultural Factors Might Defeat Altruism,’ Think, Spring/Summer 2008, pp. 59–66CrossRefGoogle Scholar.
2 Maclagan, W. G., ‘Self and Others: A Defense of Altruism,’ Philosophical Quarterly 4 (1954), pp. 109–110CrossRefGoogle Scholar.