This article examines the flash mob dance Glow by the Afro-Norwegian duo Madcon, which was performed at the Eurovision Song Contest in Oslo, Norway, in 2010. The dance was modelled on the format of popular Wii dance games, and coordinated black and white dancers, families, mass publics and prerecorded and live footage in order to choreograph European ‘unity in diversity’. The use of black dancers as avatars urging dancing crowds towards greater kinaesthetic sensitivity raises the questions of how race is figured in neo-liberal visions of cosmopolitan Europe, and what role gaming technology plays in facilitating cross-racial empathy and ethical responsiveness at a time when solidarity is fraying as a consequence of fiscal crises and austerity measures. Finally, the article considers Afro-European academic, activist and artistic practices as alternatives to neo-liberal regimes of race.