Published online by Cambridge University Press: 19 September 2017
The idea of communicating cultural concepts in a SETI message, suggesting that analogy may be a useful tool, is developed in this paper in a systematic way, aiming at the construction of an effective message with wide cultural content. Here, I discuss both materials and methods in relation to three questions. Firstly, which of the main concepts of our culture are likely to be communicated in this way? Secondly, is the conceptual cluster (Dutil, 2004) sufficient as a basis to apply the analogical methodology or should it be extended further? And lastly, what is the possible contribution of the different kinds of logic (i.e. classical, mathematical, fuzzy and so on) and which are their relationships (if any) with analogy?