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Seeing Protestant Icons: The Popular Reception of Visual Media in Nineteenth- and Twentieth-Century America
Published online by Cambridge University Press: 21 March 2016
Extract
Although it is commonly asserted that Protestantism bears an intrinsic antagonism toward images, this claim is manifestly, contradicted by a long history of the production and use of images among Protestants the world over. At the end of the eighteenth century and the beginning of the nineteenth, British organizations such as Hannah More’s Cheap Repository and the Religious Tract Society, and a host of tract and Sunday school societies formed in the United States, all made zealous use of illustrated tracts, handbills, broadsides, newspapers, magazines and books in order to address the disparity between the small number of evangelists and the vast number of those requiring evangelization. Founded in 1825, the American Tract Society invested unprecedented sums in materials and technology to illustrate its tracts and children’s literature and attracted the best wood engraver in the United States to do so. British and American tract producers explicitly felt that illustrations were a strong form of appeal to children and the semi-literate, such as immigrants and the poor. And they happily relied on images in urban settings to compete with secular advertisements and the rival trade of books and pamphlet sellers.
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References
1 For a good introduction to this problem in the history of American Protestantism, see Promey, Sally M., ‘Pictorial Ambivalence and American Protestantism’, in Arthurs, Alberta and Wallach, Glenn, eds, Crossroads: Art and Religion in American Life (New York, 2001), 189–229.Google Scholar
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32 Interview with the author, 1 July 2004. At one Evangelical website, www.thelife.com/experience/two.html, the claim is unabashed: ‘In The Passion of the Christ you saw love at it best… The picture of pure, passionate love is caught in the frame of Jesus loving you while hanging on the cross … Imagine asking Jesus, “How much do you love me?” He would stretch out His arms, with His nail-pierced hands, and say, “This much” ’ … Jesus was brutally beaten and killed because that is what it took for us to be forgiven of our sins. It was an enormous cost that He was willing to pay for you’ (consulted 20 August 2004). For similar commentary, see the Campus Crusade for Christ website and links at www.passionofchrist.com (consulted 20 August 2004).
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